Fustini’s Oils & Vinegars presented an exciting challenge: modernize a well-loved brand without losing the warmth and authenticity that customers had come to trust. As the lead designer on this project, I was responsible for the website's user experience, visual design, and information architecture. My goal was to create an ecommerce experience that felt elevated and contemporary while remaining approachable for Fustini’s loyal customer base. Through thoughtful navigation, streamlined user flows, and a refined visual hierarchy, I transformed a complex product catalog into an intuitive shopping experience that encourages exploration and discovery.
A key focus of the redesign was balancing aesthetics with functionality. I developed a clean, modern interface that showcases Fustini’s premium products through rich imagery, clear product categorization, and strategically placed calls-to-action. Every design decision was made with the customer journey in mind—from simplifying product discovery to reducing friction during the purchasing process. The result is a digital experience that reflects the quality and craftsmanship behind the Fustini’s brand while making it easier than ever for customers to find inspiration, learn about products, and complete purchases.
Beyond creating a visually engaging website, I restructured the site's information architecture to support long-term growth and scalability. By organizing content more strategically and improving navigation pathways, I helped create a foundation that serves both new visitors and returning customers. The final product delivers a seamless ecommerce experience that strengthens Fustini’s online presence, supports business goals, and demonstrates how thoughtful UX design can bridge the gap between user needs and brand objectives.
Whether you're looking to build a new website, redesign an existing experience, develop a brand, or simply have an idea you'd like to explore, I'd love to hear about it. Fill out the form below, and I'll be in touch soon!
DIGITAL ART & MEDIA
